Pipeline 02 of 07 Social production for LinkedIn, Instagram and TikTok
The three-voice split
Fluent in three feeds
The same post pasted across three platforms dies in two of them. Here the idea splits at the source, so each feed receives something built for its own audience and its own scroll speed.
The three-voice split
Fluent in three feeds
The same post pasted across three platforms dies in two of them. Here the idea splits at the source, so each feed receives something built for its own audience and its own scroll speed.
01 Idea bank
- Runs on
- One angle, one customer phrase
- Fixes
- The angle enters carrying its proof point and the desire underneath it, so all three versions argue the same case in three accents.
- Takes
- Monday
02 Split
- Runs on
- Three native briefs
- Fixes
- LinkedIn receives the argument and the number. Instagram receives the frame and the craft. TikTok receives the opening second and a reason to stay for the next twelve.
- Takes
- Monday
03 Assets
- Runs on
- Nano Banana Pro, Figma Make, Higgsfield
- Fixes
- Carousels through the still tools, vertical video through Higgsfield, with a trained identity holding the same face across every clip in the set.
- Takes
- Tuesday and Wednesday
04 Hooks
- Runs on
- Three openings each
- Fixes
- One for the buyer who knows the category, one for the buyer who only knows the problem, one for the buyer who has never named either.
- Takes
- Wednesday
05 Schedule
- Runs on
- Cadence, tiers and alt text
- Fixes
- Posting rhythm per platform, hashtags in three tiers, captions written for the surface they appear on and never pasted sideways.
- Takes
- Thursday
06 Read
- Runs on
- Saves, watch time, replies
- Fixes
- Saves and sends on LinkedIn, watch time and rewatches on TikTok, profile taps on Instagram. Winners come back six weeks later under a new opening.
- Takes
- Friday
Control gates
-
Native check
Test Read it inside the app on a phone, before it reaches a scheduler.
Fail Rebuild for that platform. Never trim the same file.
-
Hook test
Test The first two lines on LinkedIn, the first second and a half on TikTok.
Fail Rewrite the opening and keep the body.
-
Face check
Test One identity and one wardrobe rule across the whole set.
Fail Regenerate from the trained identity.
-
Sound check
Test Commercially cleared audio only, licence noted in the tracker.
Fail Swap it from the commercial library before upload.
Loop Angle to scheduled assets in forty-eight hours. Three LinkedIn, five Instagram and seven TikTok a week, all of them out of one angle bank.
The desire it channels
Founders want a presence on three platforms without hiring three specialists to feed them.
The objection it answers
Cross-posting looks lazy because it is. Splitting at the idea stage costs an extra hour and returns three assets that belong where they land.
What lands in the folder
- A weekly asset pack sorted by platform and ready to schedule
- A hook bank with three openings per asset
- Hashtag tiers, broad, niche and brand, refreshed monthly
- Cover frames, captions and alt text
- A monthly read with the winners queued for reuse
The stack
- Claude Skills
- Higgsfield Soul ID
- Nano Banana Pro
- GPT Image 2
- Figma Make
- ElevenLabs
- Cinema Studio
- Claude Code
Prompt architecture
What the line actually loads, transcribed from the sheet. Square brackets are the slots a job fills in.
01 LinkedIn carousel
SLIDES: 9. Slide 1 is the hook, slide 9 is the ask. OPENING: two lines maximum, since the rest sits behind the fold SLIDE RULE: one idea, six words of headline, one supporting line PROOF: [number] on slide 4, sourced on slide 9 DESIGN: 4:5, house palette, geometric sans, no stock imagery CAPTION: the argument in 90 words, question at the end TAGS: #b2bmarketing #contentstrategy #creativedirection
02 TikTok script skeleton
0.0-1.5s HOOK: [the number or contradiction nobody expects] 1.5-4s STAKE: what it costs to get this wrong 4-9s PROOF: one demo, one screen, one face 9-14s TURN: deliver the thing they came for, early 14-18s ASK: [single verb] + [where] SHOOT: 9:16, handheld preset, caption on every beat, brand mark held back until second 10 TAGS: #smallbusiness #adcreative #behindthescenes
03 Instagram caption and hashtag tiers
LINE 1: the customer phrase, exactly as they said it LINES 2-4: context, then one question worth answering TIER 1 broad (2): #marketing #creativestudio TIER 2 niche (4): #generativevideo #brandfilm #productphotography #ugccreator TIER 3 brand (2): [house tag] [campaign tag] ALT TEXT: describe the frame for someone who cannot see it
Output and rhythm
- Monday
- Angle chosen, three briefs written and approved
- Tuesday
- Stills, carousels and character plates generated
- Wednesday
- Video renders, captions, hook variants
- Thursday
- Approval, scheduling, tags and alt text
- Friday
- Last week read, winners queued for a second run
Loop Angle to scheduled assets in forty-eight hours. Three LinkedIn, five Instagram and seven TikTok a week, all of them out of one angle bank.