Pipeline 02 of 07 Social production for LinkedIn, Instagram and TikTok

The three-voice split

Fluent in three feeds

The same post pasted across three platforms dies in two of them. Here the idea splits at the source, so each feed receives something built for its own audience and its own scroll speed.

02 The line

The three-voice split

Fluent in three feeds

The same post pasted across three platforms dies in two of them. Here the idea splits at the source, so each feed receives something built for its own audience and its own scroll speed.

01 Idea bank

Runs on
One angle, one customer phrase
Fixes
The angle enters carrying its proof point and the desire underneath it, so all three versions argue the same case in three accents.
Takes
Monday

02 Split

Runs on
Three native briefs
Fixes
LinkedIn receives the argument and the number. Instagram receives the frame and the craft. TikTok receives the opening second and a reason to stay for the next twelve.
Takes
Monday

03 Assets

Runs on
Nano Banana Pro, Figma Make, Higgsfield
Fixes
Carousels through the still tools, vertical video through Higgsfield, with a trained identity holding the same face across every clip in the set.
Takes
Tuesday and Wednesday

04 Hooks

Runs on
Three openings each
Fixes
One for the buyer who knows the category, one for the buyer who only knows the problem, one for the buyer who has never named either.
Takes
Wednesday

05 Schedule

Runs on
Cadence, tiers and alt text
Fixes
Posting rhythm per platform, hashtags in three tiers, captions written for the surface they appear on and never pasted sideways.
Takes
Thursday

06 Read

Runs on
Saves, watch time, replies
Fixes
Saves and sends on LinkedIn, watch time and rewatches on TikTok, profile taps on Instagram. Winners come back six weeks later under a new opening.
Takes
Friday

Control gates

  • Native check

    Test Read it inside the app on a phone, before it reaches a scheduler.

    Fail Rebuild for that platform. Never trim the same file.

  • Hook test

    Test The first two lines on LinkedIn, the first second and a half on TikTok.

    Fail Rewrite the opening and keep the body.

  • Face check

    Test One identity and one wardrobe rule across the whole set.

    Fail Regenerate from the trained identity.

  • Sound check

    Test Commercially cleared audio only, licence noted in the tracker.

    Fail Swap it from the commercial library before upload.

Loop Angle to scheduled assets in forty-eight hours. Three LinkedIn, five Instagram and seven TikTok a week, all of them out of one angle bank.

· Why

The desire it channels

Founders want a presence on three platforms without hiring three specialists to feed them.

The objection it answers

Cross-posting looks lazy because it is. Splitting at the idea stage costs an extra hour and returns three assets that belong where they land.

· Delivery

What lands in the folder

  • A weekly asset pack sorted by platform and ready to schedule
  • A hook bank with three openings per asset
  • Hashtag tiers, broad, niche and brand, refreshed monthly
  • Cover frames, captions and alt text
  • A monthly read with the winners queued for reuse

The stack

  • Claude Skills
  • Higgsfield Soul ID
  • Nano Banana Pro
  • GPT Image 2
  • Figma Make
  • ElevenLabs
  • Cinema Studio
  • Claude Code
· Prompts

Prompt architecture

What the line actually loads, transcribed from the sheet. Square brackets are the slots a job fills in.

01 LinkedIn carousel

Prompt
SLIDES: 9. Slide 1 is the hook, slide 9 is the ask.
OPENING: two lines maximum, since the rest sits behind the fold
SLIDE RULE: one idea, six words of headline, one supporting line
PROOF: [number] on slide 4, sourced on slide 9
DESIGN: 4:5, house palette, geometric sans, no stock imagery
CAPTION: the argument in 90 words, question at the end
TAGS: #b2bmarketing #contentstrategy #creativedirection

02 TikTok script skeleton

Prompt
0.0-1.5s HOOK: [the number or contradiction nobody expects]
1.5-4s STAKE: what it costs to get this wrong
4-9s PROOF: one demo, one screen, one face
9-14s TURN: deliver the thing they came for, early
14-18s ASK: [single verb] + [where]
SHOOT: 9:16, handheld preset, caption on every beat,
  brand mark held back until second 10
TAGS: #smallbusiness #adcreative #behindthescenes

03 Instagram caption and hashtag tiers

Prompt
LINE 1: the customer phrase, exactly as they said it
LINES 2-4: context, then one question worth answering
TIER 1 broad (2): #marketing #creativestudio
TIER 2 niche (4): #generativevideo #brandfilm #productphotography
  #ugccreator
TIER 3 brand (2): [house tag] [campaign tag]
ALT TEXT: describe the frame for someone who cannot see it
· Rhythm

Output and rhythm

Monday
Angle chosen, three briefs written and approved
Tuesday
Stills, carousels and character plates generated
Wednesday
Video renders, captions, hook variants
Thursday
Approval, scheduling, tags and alt text
Friday
Last week read, winners queued for a second run

Loop Angle to scheduled assets in forty-eight hours. Three LinkedIn, five Instagram and seven TikTok a week, all of them out of one angle bank.