Writing
Samples, in full
Fully published writing samples and scripts, here to be read. Scripts keep the column that makes them scripts. Feed writing is set as text and never photographed off a phone. The long form is described by the argument it had to carry, since the documents themselves belong to the clients who paid for them.
Every sample says whether a client paid for it or I set it myself, in the same place, every time.
Direct response and VSL
Ninety-second scripts, hook batteries and the cutdowns marked inside them.
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Three ninety-second scripts for one espresso machine
One product, three audiences, three borrowed structures. Written to be tested against each other, with only the angle changing.
3 × 90 seconds, 9:16, captions burned in, 15s and 6s cutdowns marked
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X-All, a hook battery and a ninety-second cut
Six openings written against the same objection file, then the one that won, built out to ninety seconds.
Six hooks, then one 90-second mini VSL for YouTube
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Mariposa, The Truck
A restaurant film that opens on a delivery lorry, because the argument is supply and everything warm has to be earned first.
90-second VSL, plus a continuous voiceover script for the booth
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Long form and editorial
White papers, ebooks and product collateral, mostly for regulated readers.
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Money laundering in video games
A compliance argument written for people who do not play games, about an economy that behaves like a bank and is regulated like a toy shop.
White paper, roughly 1,800 words, with three case studies
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An ebook about a subject nobody volunteers to read about
Export controls, sanctions screening and dual-use classification, written so a freight forwarder finishes it.
Long-form ebook, designed spreads, for a trade compliance platform
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A product brochure for a customs knowledge assistant
Selling a conversational assistant to an audience professionally trained to distrust confident answers.
Product brochure for a retrieval-augmented assistant, co-funded programme
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A case study brochure for a logistics compliance rollout
Seven outcomes, each one written as a mechanism first and a result second, so the result is checkable.
Case study brochure, seven outcome sections plus a commitments page
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Ongoing, published
SEO & AIO blog posts for TaleCrafters Studio
Built around the questions people type, with enough detail for a working marketer to use the answer.
Topics include generative-video costs in 2026, advertising labels under the EU Artificial Intelligence Act and the use of a master plate across a hundred product shots. Every article cites its sources.
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Feed writing
Ghostwritten posts, written against a voice file, never from a blank page.
01 Client work · RegTech and compliance · 2024
Three feed posts in a founder voice
Compliance is a category that punishes anyone who sounds bored by it. These are written to open on the reader, not on the product.
LinkedIn, long-form feed posts written against a brand voice file
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