Your voice, bottled

Most studios sell posts by the batch. This sells the machine that makes them, with the founder’s voice written into a file every job loads before a word gets drafted.

01 The line

The brief lock

Your voice, bottled

Most studios sell posts by the batch. This sells the machine that makes them, with the founder’s voice written into a file every job loads before a word gets drafted.

01 Intake

Runs on: Two hours with the founder
Fixes: A teardown of the offer, the buyer, the objections and every competitor advert running this quarter. All of it goes into one brand file.
Takes: Week one

02 Skill build

Runs on: Claude Skills
Fixes: The brand file becomes a directory holding voice rules, banned words, proof points and formats. It loads on demand, so job forty sounds like job one.
Takes: Week one

03 Angle mine

Runs on: Customer language
Fixes: Angles come out of reviews, sales calls, support threads and search queries. Thirty of them, ranked by desire strength, no two leaning on the same phrase.
Takes: Week two

04 Draft

Runs on: The loaded rules, never an empty prompt
Fixes: Long-form for search and authority, short-form for the feed, tight copy for paid. Every claim earns its proof point within two sentences.
Takes: Week two

05 Visuals

Runs on: Nano Banana Pro, GPT Image 2, Figma Make
Fixes: Nano Banana Pro takes diagrams and anything needing legible type. GPT Image 2 takes photoreal frames and dense layouts. The strongest become working pages.
Takes: Week two, then weekly

06 Ship and read

Runs on: Calendar, UTM tags, a weekly read
Fixes: Hooks that performed go back into the voice rules, so the line sharpens itself without anyone writing a fresh brief.
Takes: Weekly, then monthly

Control gates

Voice pass

Test Read against the banned list and the founder’s own writing samples.

Fail Rewrite, then log the miss so the rules improve.
Fact pass

Test Every figure traced to a source the client could hand a journalist.

Fail Cut the figure, or find the source.
Claim pass

Test Regulated wording checked against the client’s legal position.

Fail Soften it or drop it, before scheduling.
Swap test

Test Put a competitor logo on the piece. Does it still make sense?

Fail Kill it and rebuild from the customer phrase.

Loop Brand file and thirty ranked angles inside five working days. After that the calendar fills weekly and the rules sharpen themselves from what performed.

· Why

The desire it channels

Founders want a queue that never empties, written in a voice that still sounds like the person who built the business.

The objection it answers

Generated copy reads generic. The voice file, real customer phrasing and a human edit before anything ships are what break that pattern.

· Delivery

What lands in the folder

A brand voice skill, the directory and its rules, owned by the client
An angle bank of thirty, ranked by how badly the buyer wants the outcome
An editorial calendar mapped ninety days out
Articles, feed posts, advert copy and hero visuals every week
A monthly read on what the audience opened, saved and bought from

The stack

Claude Skills
Claude Code
Nano Banana Pro
GPT Image 2
Figma Make
Higgsfield
Drive MCP
Zapier

· Prompts

Prompt architecture

What the line actually loads, transcribed from the sheet. Square brackets are the slots a job fills in.

01 The brand skill, loaded before every job

Prompt

---
name: acme-voice
description: Voice, proof and format rules for ACME. Load before any
  copy, caption, script or landing page written for this brand.
---
VOICE: plain declaratives, British spelling, no hype adjectives
BANNED: [the 40 words the founder cannot stand]
PROOF: [three numbers we can defend] + [two named customers]
BUYER: [role] who fears [risk] and is measured on [metric]
FORMATS: post 90-120 words / article 900-1200 / advert 45 max

02 Angle mining, run once per quarter

Prompt

The brand file is loaded. Read the 40 reviews and 12 support threads
attached. Return 30 angles in a table: the angle, the exact customer
phrase behind it, the desire it channels, the awareness state (1-5),
and the single proof point that makes it credible.
Rank by desire strength. No two angles may lean on the same phrase.

03 The draft call

Prompt

Write [format] on angle [n]. Open on the customer phrase, never on
the category. One idea per paragraph. Each claim earns its proof point
within two sentences. Delete any line that could sit inside a
competitor's copy with only the logo swapped.

· Rhythm

Output and rhythm

Week one: Intake, teardown, brand file, skill built and tested
Week two: Angle bank, calendar, first drafts and first visuals
Weekly: Three long-form pieces, fifteen posts, ten visuals
Monthly: Performance read, rules updated, angles refreshed
Handover: The skill directory belongs to the client and runs without me

Loop Brand file and thirty ranked angles inside five working days. After that the calendar fills weekly and the rules sharpen themselves from what performed.