Cast once, run forty

Train the face once. After that, forty advert variants arrive carrying the same creator, the same voice and the same energy at three in the morning on a bank holiday.

03 The line

The trained face

Cast once, run forty

Train the face once. After that, forty advert variants arrive carrying the same creator, the same voice and the same energy at three in the morning on a bank holiday.

01 Casting

Runs on: Written by hand
Fixes: The persona gets written as a casting brief: age band, build, wardrobe, room, accent, energy, and the two things this person would never say on camera.
Takes: Half a day

02 Identity sheet

Runs on: Nano Banana Pro, GPT Image 2
Fixes: Twenty or more stills of one face. Varied angles and expressions, one full-height frame, even lighting, no sunglasses and no crop through the jaw.
Takes: Two hours

03 Soul ID

Runs on: Higgsfield Soul ID
Fixes: The sheet trains into an identity in about five minutes. It then carries across sessions, models and formats with no reference re-upload.
Takes: Five minutes

04 Plates

Runs on: Popcorn
Fixes: The scene set gets built: kitchen, car, gym, desk. Backgrounds and outfits move while the likeness holds from frame to frame.
Takes: One day

05 Motion

Runs on: Sora 2, Veo 3.1 or Kling
Fixes: Image to video inside one workspace. Handheld and phone-look presets keep the register believable, and Cinema Studio moves stay reserved for the hero cut.
Takes: One day

06 Voice

Runs on: ElevenLabs IVC and PVC
Fixes: An instant clone needs one to three minutes of clean mono audio. The professional clone trains on thirty minutes at minimum, two to three hours for the strongest result, and holds emotional range far better.
Takes: One day, or two for the trained clone

Control gates

Likeness gate

Test Stack the frames and flick through at speed. Drift in the jaw, eyes or hairline shows up immediately.

Fail Regenerate from the identity sheet. Never patch by inpainting.
Hand gate

Test Freeze every frame where fingers touch the product.

Fail Reroll the shot, or crop above the wrist.
Consent gate

Test Signed release for the voice and for the likeness reference.

Fail Nothing renders until both sit in the folder.
Disclosure gate

Test Synthetic creator labelled to platform policy and to client legal.

Fail Add the label, then release.

Loop Four days from casting brief to nine finished variants. Variant forty costs what variant ten did, because the cast already exists.