Nine lives for one article

The article found its readers and stopped. Those same twelve hundred words carry a motion infographic, a podcast episode, three shorts and a carousel, every one of them pointing home.

04 The line

The single source split

Nine lives for one article

The article found its readers and stopped. Those same twelve hundred words carry a motion infographic, a podcast episode, three shorts and a carousel, every one of them pointing home.

01 Extract

Runs on: Claims, figures, quotes
Fixes: The spine comes back: the argument, the figures underneath it, the four lines worth quoting, and the one idea that deserves a whole video. Unsupported claims get flagged, never smoothed over.
Takes: Day one

02 Board

Runs on: Eight to twelve beats
Fixes: Each beat carries a visual instruction. One statistic per beat, and no beat repeating the shape of the last.
Takes: Day one

03 Frames

Runs on: Nano Banana Pro
Fixes: The infographic frames, because this is the tool that holds legible type at 4K. Every figure is checked against the source before it moves on, since a data frame is exactly where a model misreads.
Takes: Day two

04 Motion

Runs on: Image to video, through Higgsfield
Fixes: Parallax, counters and reveals. The cut sits at reading pace, so the viewer can finish each frame instead of chasing it.
Takes: Day two

05 Audio

Runs on: ElevenLabs
Fixes: The podcast version runs as a two-voice conversation, or as a single narrator in the founder’s own cloned voice. Same spine, different register.
Takes: Day two

06 Cutdowns

Runs on: Shorts, carousel, thread
Fixes: Three vertical shorts from the strongest beats, one carousel, one newsletter section, one thread and four quote cards. Each links back to the original.
Takes: Day three

Control gates

Figure gate

Test Every number on screen traced back to its sentence in the article.

Fail Pull the frame and re-render with the checked value.
Read gate

Test Play it at one and a half speed on a phone. Can you still finish every frame?

Fail Cut the text by a third and hold two beats longer.
Voice gate

Test Cloned voice cleared, consent filed, disclosure in the show notes.

Fail Nothing publishes until the paperwork exists.
Link gate

Test Every asset points back at the source article.

Fail Add the link before scheduling.

Loop Three working days per source piece. Four source pieces a month, and the beat sheets stay live so a rewritten article re-runs instead of restarting.

· Why

The desire it channels

Marketing leads sitting on an idle library want reach out of work the business already paid for once.

The objection it answers

Repurposing usually means the same text inside a different box. A beat sheet, motion and a real voice turn it into a different piece with the same argument.

· Delivery

What lands in the folder

A motion infographic of two to three minutes, in 16:9 and 9:16
A podcast episode of eight to fifteen minutes, with cover art
Three vertical shorts cut from the strongest beats
A carousel, a thread, a newsletter block and four quote cards
The beat sheet, kept on file and reusable when the article is updated

The stack

Claude Skills
Nano Banana Pro
GPT Image 2
Higgsfield
ElevenLabs
Figma Make
Kling
Claude Code

· Prompts

Prompt architecture

What the line actually loads, transcribed from the sheet. Square brackets are the slots a job fills in.

01 Extraction call

Prompt

Read the attached article and return, in this order:
1. The single argument, in one sentence a stranger could repeat
2. Every figure, quoted with the sentence it came from
3. Four lines that stand up on their own
4. Ten beats: [beat] / [what is on screen] / [one line of voice]
Flag any claim the article never supports. Invent no figures.

02 Infographic frame

Prompt

Editorial infographic frame, 16:9, flat vector, three colours:
[ink] [bone] [signal orange]
HEADLINE: "[eight words maximum]"
DATA: [label] [value] drawn as [bar | ring | stacked block]
TYPE: geometric sans, tight tracking, no shadow, no gradient
LAYOUT: headline top left, data centred, source line bottom right
RULE: render the figures exactly as supplied, no rounding
OUTPUT: 4K, plus the same frame on a transparent background

03 Podcast dialogue

Prompt

Turn the beat sheet into a two-host script, nine minutes read aloud.
HOST A [warm, asks the obvious question deliberately]
HOST B [the practitioner, answers with the figure]
Open mid-argument. No welcome, no housekeeping, no sign-off.
Every ninety seconds, one of them disagrees with the other.

· Rhythm

Output and rhythm

Day one: Extraction, beat sheet, script approved
Day two: Frames rendered, motion built, audio recorded
Day three: Assembly, cutdowns, upload pack delivered
Monthly: Four source pieces, thirty-six assets
Archive: Beat sheets stay live and re-run when the article changes

Loop Three working days per source piece. Four source pieces a month, and the beat sheets stay live so a rewritten article re-runs instead of restarting.