Pipeline 05 of 07

The master plate

Ninety frames before lunch

Every frame lit the way you asked for, packaging type still readable at full zoom, and nobody had to book a stylist, a retoucher or a room with a cyclorama.

05 The line

The master plate

Ninety frames before lunch

Every frame lit the way you asked for, packaging type still readable at full zoom, and nobody had to book a stylist, a retoucher or a room with a cyclorama.

01 Plate

Runs on
GPT Image 2, or a phone against white
Fixes
One clean product frame on a transparent background. Everything downstream references this file, so the bottle keeps its shape.
Takes
One hour

02 Label lock

Runs on
GPT Image 2
Fixes
Small type, logos and packaging text hold through edits, written out as transparent PNGs, so the label stays readable while the set changes around it.
Takes
One hour

03 Set

Runs on
Written as a specification
Fixes
Surface, backdrop, props and lighting get specified once and reused, never improvised per frame: one key, one fill, one practical, one stated colour temperature.
Takes
Half a day

04 Angles

Runs on
Nano Banana Pro, GPT Image 2
Fixes
Hero three-quarter, macro texture, flat lay, in-hand, lifestyle and splash. One set, one lighting rig, six crops for six placements.
Takes
One day

05 Motion

Runs on
Kling, Veo 3.1
Fixes
Image to video for the pour, the orbit, the lid lift and the cap reveal. Eight seconds each, cut down to two for paid.
Takes
Half a day

06 Formats

Runs on
Photoshop, Figma Make
Fixes
Crop matrix per placement: 1:1 for the grid, 4:5 for the feed, 9:16 for Reels and TikTok, 16:9 for the site header, plus the marketplace sizes.
Takes
Two hours

Control gates

  • Label gate

    Test Zoom to full resolution and read every word on the packaging.

    Fail Reroll from the master plate. Never retype in post.

  • Silhouette gate

    Test Overlay the render on the master plate at forty per cent opacity.

    Fail Any shift in outline kills the frame.

  • Light gate

    Test One key direction and one shadow direction across the whole set.

    Fail Regenerate the odd frame so the set stays honest.

  • Claim gate

    Test No invented certification marks, awards or ingredient wording.

    Fail Remove it, then render again.

Loop Two rounds. Thirty frames for selection, then ninety frames and six clips. Layered files land in two working days.