Pipeline 05 of 07
The master plate
Ninety frames before lunch
Every frame lit the way you asked for, packaging type still readable at full zoom, and nobody had to book a stylist, a retoucher or a room with a cyclorama.
The master plate
Ninety frames before lunch
Every frame lit the way you asked for, packaging type still readable at full zoom, and nobody had to book a stylist, a retoucher or a room with a cyclorama.
01 Plate
- Runs on
- GPT Image 2, or a phone against white
- Fixes
- One clean product frame on a transparent background. Everything downstream references this file, so the bottle keeps its shape.
- Takes
- One hour
02 Label lock
- Runs on
- GPT Image 2
- Fixes
- Small type, logos and packaging text hold through edits, written out as transparent PNGs, so the label stays readable while the set changes around it.
- Takes
- One hour
03 Set
- Runs on
- Written as a specification
- Fixes
- Surface, backdrop, props and lighting get specified once and reused, never improvised per frame: one key, one fill, one practical, one stated colour temperature.
- Takes
- Half a day
04 Angles
- Runs on
- Nano Banana Pro, GPT Image 2
- Fixes
- Hero three-quarter, macro texture, flat lay, in-hand, lifestyle and splash. One set, one lighting rig, six crops for six placements.
- Takes
- One day
05 Motion
- Runs on
- Kling, Veo 3.1
- Fixes
- Image to video for the pour, the orbit, the lid lift and the cap reveal. Eight seconds each, cut down to two for paid.
- Takes
- Half a day
06 Formats
- Runs on
- Photoshop, Figma Make
- Fixes
- Crop matrix per placement: 1:1 for the grid, 4:5 for the feed, 9:16 for Reels and TikTok, 16:9 for the site header, plus the marketplace sizes.
- Takes
- Two hours
Control gates
-
Label gate
Test Zoom to full resolution and read every word on the packaging.
Fail Reroll from the master plate. Never retype in post.
-
Silhouette gate
Test Overlay the render on the master plate at forty per cent opacity.
Fail Any shift in outline kills the frame.
-
Light gate
Test One key direction and one shadow direction across the whole set.
Fail Regenerate the odd frame so the set stays honest.
-
Claim gate
Test No invented certification marks, awards or ingredient wording.
Fail Remove it, then render again.
Loop Two rounds. Thirty frames for selection, then ninety frames and six clips. Layered files land in two working days.