Amino Alliance, Konstantinos Chatzimichail

Problem

Amino Alliance sells a supplement in a printed pouch and needed creator-style video adverts for paid social. The requirement underneath that is volume and range at once. A paid test burns through creative: it wants the consultant, the runner and the man on a canal in Amsterdam saying different things to different audiences, then wants all three again next month when the offer moves. Booking three creators for that brings a shoot, a schedule and a reshoot fee.

Idea

I cast once, then treated the cast as an asset. I trained three presenters from stills sheets and reused them across the run, so the fifth advert costs what the first one did and the tenth is a rewrite. Each person is cast for a different audience and kept in a place that suits them: a consultant in her office, a man in his fifties on a canal in Amsterdam, and a runner on a park path in bare winter light.

The pouch runs on a separate line. It is a printed object with a real mark, a product name and a block of small type down the front. None of that can be approximated in a presenter’s hand at arm’s length in daylight.

What I made

Three creator video adverts for paid social, presenter to camera, product in hand.
Product frames for the still placements.
Three trained presenter identities and one product plate, handed over.

Result

I delivered three creator video adverts for paid social, with the trained presenters and product plate handed over as reusable files. A new offer is a new script against the same three faces.

How I built it

I used Identity Lock for the presenters and Phantom Set for the pouch. The two lines meet at the frame where a hand touches the packaging. I wrote the casting brief first, then made more than twenty stills of each face at varied angles under even light. The selected frames formed a trained identity that carries across sessions without another reference upload. I cloned a voice for each presenter and timed it to the performance, because three people who share one read are three people nobody believes.

Artefacts

Video adverts: Three creator pieces, 9:16, presenter to camera
Stills: Product frames for still placements
Identities: Three trained presenters, reusable across sessions
Product plate: Master plate of the pouch, label-locked

Gates

Gate 01

Label gate

I zoom to full resolution and read every word on the front of the pouch. A failed frame returns to the plate. There is no retouching pass.

Gate 02

Hand gate

I freeze and check every frame where fingers touch the pouch. A bad one is rerolled or cropped above the wrist.

Gate 03

Consent gate

The signed releases for voice and likeness reference sit in the folder before anything renders.

Gate 04

Disclosure gate

These presenters are synthetic and the adverts state that. A creator advert that hides what it is fails here first.

Stack

Presenter identity: Higgsfield Soul ID
Identity sheet: Nano Banana Pro, GPT Image 2
Product plate: GPT Image 2
Scene plates: Popcorn
Motion: Veo 3.1, Kling
Voice: ElevenLabs
Cut: CapCut

Frames & films

A woman in a pale blazer holding an Amino Alliance pouch to camera outside an office building, with a caption reading I am a management consultant. — UGC presenter two, opening variant

Amino Alliance Spokeperson — UGC presenter 1 video ad frame

UGC athete spokesperson — UGC athlete video ad frame

3 films from this one

A woman in a tan blazer holding an Amino Alliance pouch to camera in a bright office. — The office opening: a working professional, her own room, the pouch held where the label reads. Cut for the audience that wants the product explained by somebody who sounds like their colleague.

A man in a navy overcoat and grey scarf holding an Amino Alliance pouch to camera on an Amsterdam canal. — The same product, a different decade and a different city. I placed the presenter on a canal and used a handheld camera so the advert reads as a person who happens to be outside.

A man in a charcoal running top holding an Amino Alliance shaker on a park path in winter. — The performance angle, mid-session, shaker in hand on a winter path. I kept the same trained-identity discipline for a different audience and a different ask at the end.